Privacy Policy

Privacy PolicyTerms and conditions

Date last modified: May 28, 2014

Healbe (“Healbe,” “we”, “us”, “our”) provides online and mobile services, including but not limited to, the Healbe website (“” or the “Site”) and mobile applications hosted by or on behalf of Healbe (collectively, the “Service”) intended to enhance your use of the wearable body-monitoring devices offered by Healbe (the “Healbe Products”). Healbe is committed to maintaining the privacy, integrity and security of our users’ personal information. This Privacy Policy (“Policy”) explains how we protect personal information we collect in connection with your use of the Service and how we use and in some cases disclose that information. “Personal information” for purposes of this Policy means information that identifies you, such as your name, address, phone number, fax number or email address.

This Policy is subject to the provisions our Terms of Service, which are incorporated by reference. To see the Terms of Service click here.

Personal Information That We Collect
Your Healbe Products work in conjunction with a user account on and the Healbe mobile application (a “User Account”). You can alter and correct any personal information created within the Product and Service by logging into your User Account. We collect the following types of Personal information through your use of the Healbe Products and your User Account:

Information that you Provide:
• When you purchase something from our online store hosted by Shopify Inc., as part of the buying and selling process, we collect the personal information you give us such as your name, address and email address. Payment and other information submitted through the Shopify platform is subject to Shopify’s Terms of Service and Privacy Policy.
• When you sign up for a Healbe User Account, you are required to provide an email address and to create an account password (collectively the “Registration Information”).
• You can add additional personal details to your User Account, such as height, weight, gender, age, and address.
• When you elect to share data from your Healbe User Account with others, we collect the information you provide about those individuals such as their name and email address.

Information that we Automatically Collect:
• When your Healbe Product is synched with your User Account, we collect information relating to your calorie intake, calories burned, heart rate, stress level, hydration levels, heart rate, pressure, and sleep status (the “Physical Information”), which is transmitted wirelessly from your Healbe Product to your User Account.
• We collect industry standard log data about the browser and operating system you are using, the address of the external or internal page that referred you, your IP address at the time of account creation and keep a log of the pages that you visit on the Services in association with your IP address. We also collect the IP address associated with the device running the Healbe mobile application.
• We collect location data provided by your mobile device. You must first enable location services when you download the Healbe mobile application or an updated version of the application. You can then turn location on and off within the application to activate optional features. You can opt-out of location services at any time.

How We Use Your Personal Information
Healbe currently uses your personal information to:
• Provide you with the Service;
• Aggregate and generate reports using the Physical Information and any other information you’ve added to your User Account;
• Analyze Site usage and improve the Service;
• Deliver to you any administrative notices and communications relevant to your use of the Healbe Products and Service;
• Provide you with updates regarding Healbe Products and Services;
• Perform internal market research, project planning, troubleshooting problems, and to detect and protect against error, fraud or other criminal activity;
• Enforce the Healbe Terms of Service.

In the event that Healbe intends to use your personal information for purposes other than those listed in this Policy, we will first notify you by e-mail at the address on file with us and/or post a notice of the changes on our Site.

Disclosure to Third Parties
At times Healbe may make certain personal information available to strategic partners that work with Healbe in order to provide services to you. In such cases, your account with such third party will continue to be subject to that third party’s privacy policy and your Healbe User Account will continue to be governed by this Policy.

Healbe may also share your personal information with companies who provide services such as information processing, order fulfillment, product delivery, customer data management, customer research and the like. These companies are obligated to protect your information and may be located wherever Healbe does business.

Our online store is hosted by Shopify Inc. They provide us with the online e-commerce platform that allows us to sell our products and services to you. Data you input when purchasing Healbe Products is stored through Shopify’s data storage databases and the Shopify application, and is subject to Shopify’s Terms of Service and Privacy Policy.

We may also disclose information about you if we determine that disclosure is reasonably necessary to enforce our terms and conditions or protect our operations or users or if we are required to do so by any applicable law, rule, regulation, subpoena or other legal process. Additionally, in the event of a reorganization, merger, or sale we may transfer any and all personal information we collect to the relevant third party.

Cookies and Other Technology
The Healbe Site and Service may use “cookies” and other technologies such as pixel tags and web beacons.

Cookies are alphanumeric identifiers in the form of text files that are inserted and stored by your Web browser on your computer’s hard drive. These technologies tell us which parts of our website you have visited, limit the number of times you see a Healbe offer, or help us better determine which Healbe offers you may like to see or to alert you to software compatibility issues. They are also used to analyze and improve our Service’s design and functionality.

If you choose to delete cookies from your device or block them from being stored on your device, please note that the full functionality of the Service may not be available to you.

“Web beacons” are images embedded in a Web page or email for the purpose of measuring and analyzing Site usage and activity. Healbe, or third party service providers acting on our behalf, may use Web beacons to help us analyze Site usage and improve the Service.

We may use third party service providers to help us analyze certain online activities and improve the Healbe Products and the Service. For example, these service providers may help us measure the performance of our online campaigns or analyze visitor activity on We may permit these service providers to use cookies and other technologies to perform these services for Healbe. We do not share any personal information about our customers with these third party service providers, and these service providers do not collect such information on our behalf. Our third party service providers are required to comply fully with this Policy.

We use search and display advertising so you can find opportunities to purchase Healbe Products and retargeting cookies to present you with Healbe advertising on other sites based on your interaction on our website. We believe that consumers should exercise choice regarding the collection of personally identifiable information, which is why we disclose the cookies used on our website and provide links to opt-out of those collection practices. Although we would like to honor those browsers that are set with a Do Not Track signal, at the present time we are unable to honor those signals. Cookies and other technologies we use may include the following:

• AdRoll — The AdRoll Privacy Policy explains how their cookie works and gives you the option to adjust or opt out of this program.
• ApNexus — The ApNexus Cookies page provides information about their cookie and gives you the option to opt out-of this program.
• DetaXu — The DetaXu Data Collection for our Platform page explains their privacy practices and gives you the option to opt-out of this program.
• DoubleClick and DoubleClick Floodlight– This cookie and web beacon is owned by Google. You can adjust Google’s use of cookies by visiting Google’s Ads Settings. You may permanently opt-out of the Google DoubleClick cookie.
• Genome — This cookie is owned by Yahoo! You can read the Yahoo! privacy policy, customize and opt-out of this program.
• Google Adwords Conversion — You can adjust the Google Ads Settings and opt-out of this program. We also use the Google Analytics, Optimizely and MixPanel cookies to allow us to see how you use our website and mobile application so that we can improve your experience. We encourage you to read the Google Privacy Policy and MixPanel Privacy Policy. If you don’t want data reported by Google Analytics, you can install the Google Analytics Opt-out Browser Add-on. Likewise, you can read the Optimizely Privacy Policy and opt out.

We use social media widgets and plugins so you can use social networking to share items from our Site with your social media accounts. These interactive mini-programs run on our Site and collect your IP address, which page you are visiting on our Site, and sets a cookie to enable the widget to function properly. Your interactions with these widgets are governed by the privacy policy of the company providing them, not by this Policy.

Third Party Products or Services Offered Through the Healbe Site
There may be separate products and services offered by third parties advertised by us on our Site and through the Service that may be complementary to your use of the Healbe Products or Service (collectively, “Third Party Offers”). If you choose to use these separate products or services, disclose information to the providers, or grant them permission to collect information about you, then their use of your information is governed by their privacy policies. You should evaluate the practices of external service providers before deciding to use their services. Healbe is not responsible for their privacy practices. If you click on a link to a third party site, Healbe encourages you to check the privacy policy of that site. Healbe may present links in a format that enables us to keep track of whether these links have been followed and whether any action has been taken on a third party web site. We use this information to improve the quality of the Third Party Offers and customized content on the Service.

Third parties offering products or services will not be given your personal information without your explicit permission.

We do not knowingly collect any personal information from children under 13. If we discover that a child under the age of 13 has provided us with personally identifying information, we will take steps to delete the information as soon as possible.

Your Right to Delete Your Data
If you would like to cancel your Healbe User Account you may do so by emailing our customer support at moc.eblaeh@ebog. When you request cancellation of your account, your personally identifiable information will be deleted, including but not limited to your email address, name, photo(s), and links to social and partner sites. Archival copies of your account information that exist within our back-up system will be deleted in accordance with our normal back-up expiration schedule. Following cancellation or termination of your account, Healbe may continue to utilize de-identified and anonymized historical data associated with your use of the Healbe Products.

Email Communications From Us
We may provide our registered customers with periodic summaries of their User Account data and email alerts. We also allow users to subscribe to email newsletters and from time to time may transmit emails promoting Healbe or third-party goods or services.

Healbe subscribers have the ability to opt-out of receiving our summaries and promotional emails and to terminate their newsletter subscriptions by following the instructions provided in such emails.

Opting out in this manner will not end transmission of service-related emails, such as email alerts.

Data Security
We use a combination of firewall barriers, encryption techniques and authentication procedures, among others, to maintain the security of your data and to protect Healbe accounts and systems from unauthorized access.

When you register for the Service, Healbe requires a password from you for your privacy and security. This password is stored in an encrypted fashion on our systems.

It is important to understand that these precautions apply only to our Site and systems. We exercise no control over how your information is stored, maintained or displayed by third parties or on third-party sites.

Updates to this Policy
We may update this Policy periodically. Changes take effect immediately upon posting.

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If you have questions, comments, concerns or feedback regarding this Policy or any other privacy or security concern, send an e-mail to us at moc.eblaeh@ebog.

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