“I was interested in tracking calories and hydration along with sleep patterns and general activities—all of those things without getting the same device as everybody else,” Robin recollects, “because most of the people I talked to just ignored their fitness tracker after a while, or if they had trouble keeping it functional. Sometimes they just plain got bored with it. And I wanted something to engage me a little bit more, with more and different information to offer.”

“The calorie intake function in GoBe helps you just focus,” she says. “I think for most of us, particularly busy people, you sort of tend to pick up food as you go: ‘I’ve got five minutes here—I’ll grab a muffin or something.’ And those things don’t register in your understanding, as part of your calorie intake, unless you’ve got it clocked. And the GoBe helped remind me that ‘Yes, I did actually have a muffin at three o’clock’ — therefore my dinner needed to be a little bit less generous. It also helped me focus on responding to hunger as opposed to thinking, ‘Well, it’s six o’clock, so I have to eat.’ It was a mindfulness thing, really.”

“I was also interested in the number of times I woke up during the night and didn’t remember in the morning,” Robin continues. “I might wake up once or twice and the GoBe would clock it, making me think, ‘Okay, maybe that’s why I don’t feel as rested.’ It helps me understand my sleep patterns better and get more sleep—busy people tend to cut back on that, because it’s not something that screams at them ‘You’ve got to do it!’ So having the GoBe track over time, I could look at the times when I cut my sleep short and be aware that it did have an impact on my functionality through the day, on my ability to do all the things I wanted to do.”